UGC FOR BRANDS
Scalable UGC production with control over brief and quality
Streamline helps brands produce varied, platform-native videos without managing every creator manually. The campaign brief, submissions, quality assurance, payments and performance data live in the same system.
Discuss a campaignIn short
In short
UGC marketing is brand content made in a personal, platform-native format. Paid UGC is produced on assignment and can be used in a brand’s organic or paid channels when usage rights are agreed. It is different from unsolicited customer posts.
Best for
Scalable UGC production with control over brief and quality
- Brands that need more creative variations for social channels
- Teams spending too much time on creator outreach, briefs and follow-up
- Campaigns where learning across many videos matters
- Agencies that need a traceable production and approval workflow
What you get
What you get
More creative breadth
More creators and angles provide a better basis for finding messages and formats that resonate.
Consistent quality control
Every submission is evaluated against the brief and campaign requirements before approval.
Less administration
Applications, submissions, status, payments and reporting are managed in one workflow.
How it works
How it works
- 01
Define the objective and use
Clarify who the content should influence, where it will run and which action it should support.
- 02
Build a precise brief
Set mandatory claims and guardrails while leaving enough freedom for creators to sound natural.
- 03
Activate creators
Relevant creators discover the campaign in the app and apply without individual email outreach.
- 04
Control and learn
Content is quality-checked before approval, and performance data informs the next iteration.
Included in the workflow
Included in the workflow
- Campaign setup and digital brief
- Creator applications through the Streamline app
- Content submission and quality assurance
- Live status, results and content overview
- Administration of approved creator payments
FAQ
Frequently asked questions
What is the difference between UGC and influencer marketing?
UGC mainly describes the content format and production. Influencer marketing also buys distribution to the creator’s audience. One campaign can combine both, but objectives, pricing and rights should be separated.
Can UGC be used in ads?
Yes, if the creator agreement covers paid usage, the relevant channels, territory and duration. Agree usage rights before production begins.
How many videos should a UGC campaign include?
There is no universal number. It depends on how many audiences, concepts, hooks and channels you need to test. Produce enough genuine variation to learn, rather than copies of the same idea.
How does Streamline assure quality?
Brief requirements and submissions are managed in a structured workflow. Content is reviewed against campaign requirements before approval and payment, so increased volume does not have to reduce control.