EVENT MARKETING
Creator content while the experience is actually happening
Streamline can activate relevant creators around a defined location and time window. This enables platform-native content from concerts, festivals, stores and experiences while audience interest is high.
Discuss a campaignIn short
In short
Creator-led event marketing uses attendees’ or invited creators’ perspectives to document and distribute an experience. Its value is immediacy, multiple points of view and content that feels native to the channel.
Best for
Creator content while the experience is actually happening
- Festivals, concerts and cultural events
- Store openings, pop-ups and product launches
- Organisers needing content during and immediately after an event
- Brands activating relevant creators at a physical location
What you get
What you get
Content in the moment
Publishing close to the event makes the experience timely for people who are not there.
Multiple perspectives
Several creators document different parts of the same event, audience and atmosphere.
One activation workflow
Brief, location relevance, time window, deliveries and results are handled in the same campaign.
How it works
How it works
- 01
Define the moments
Choose which parts of the experience the audience should understand, feel or act on.
- 02
Set location and time boundaries
Describe access, location, publishing windows, safety requirements and contacts.
- 03
Activate relevant creators
The campaign is made available to creators who match the criteria and context.
- 04
Track content live
See deliveries and performance while the campaign runs and use the learning for the next activation.
Included in the workflow
Included in the workflow
- Location- and time-specific campaign brief
- Creator applications and status
- Publishing and safety requirements
- Content submission and quality assurance
- Live overview of content and results
FAQ
Frequently asked questions
What is location-based creator activation?
It makes a campaign relevant to creators in or around a defined area. Location is one criterion; audience, channel, format and event access must also fit.
Should event content be published live?
Not all of it. Split deliverables between timely content during the event and more edited content afterwards, with a clear rapid-approval process where needed.
How is event content measured?
Combine delivery rate and publishing time with views, watch time and engagement, plus event outcomes such as traffic, registrations or ticket sales when traceable.
What should the brief include?
Beyond message and format, include access, contacts, filming zones, consent, safety, time windows and what to do if conditions change.